Public spaces are well-positioned canvases for strategic messaging that fosters community dialogue, neighborhood identity, beautification, way-finding, safety and graffiti abatement, while increasing investor confidence and attracting clientele into a developing district.
“At the end of the day, developers want to know ‘What can we do to make our development attractive and profitable?’ If you set aside arts space in your development, it will pay dividends far and beyond. People will want to live there, shop there, eat there.“
— Jay Dick, Senior Director of State and Local Government Affairs at Americans for the Arts
Created for Amazon's 15-year anniversary for one of their original shipping centers in the middle of Lexington, Kentucky horse country.
Color Inside // Outside the Lines
We introduced Washington DC festival goers to the newest apartment building on the block with a twist on the Adult Coloring Book craze: life-sized live mural coloring.
Moth Message Wall
University of Kentucky commissioned this public activation to engage students around campus over the course of a week. Using the moth as a symbol of transformation, we created a canvas where participants were encouraged to write how they would personally “be the change” in the world.
Legends Wall of Fame
BroCoLoco produced an interactive mini-bat signature wall for Lexington Legends baseball fans. The artwork turned the old players "Hall of Fame" into a fan "Wall of Fame" making the Kentucky team's mustache logo.
Four triangular light boxes formed from walls of ribbons lit from within with color-changing LED floodlights lit up Lexington, KY’s Triangle Park in a temporary installation created to engage the public in the downtown area.
Experience the Seasons
We created this pop-up activation to engage the neighboring community of a new apartment building and reference a mural previously on the property representing all four seasons. A variety of materials were used to inspire the tactile interaction with our interpretation of the seasons in Washington, DC.